“MAKING PEOPLE TRAVEL THROUGH ITALY BY DRINKING A GLASS OF WINE”

Who We Are

Spreading the Italian wine culture in Brazil

At beboitalia we strive to bring the true essence of Italy to Brazilian consumers. Our expert team introduces Italian wineries to Brazil through tailored educational and marketing initiatives. Let us help you discover the unparalleled world of Italian wines, right here in Brazil.

We are specialists in Italian wine education and market consulting in Brazil. And we dedicate ourselves to spreading the culture, telling the stories, and highlighting the people who make Italian wines. In doing so, we elevate the “ITALIA” brand, setting it apart from other wine-producing countries in the Brazilian market.

We aim to bridge the gap between Italian wineries and the Brazilian market, fostering a deeper understanding and appreciation of Italian grape varieties and wine regions among Brazilian consumers and trade professionals.

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Key Differentiators

Immersive and interactive learning experiences.

Sense of community, friendship, and online presence.

Courses for all levels, including the Vinitaly International Academy Maestro certification.

Partnerships with Italian wineries and importers for exclusive tastings and workshops.

Offering support with education to audiences and wine lovers in the Brazilian market.

Our Educational Services

ITastings

- Masterclasses with wines from Italy.
- Tailor-made workshops.
- Italia Essenziale: basic training course on Italian wines for sommeliers in training and wine lovers/consumers.
- Short courses on specific regions and/or native grapes.

Vinitaly International Academy Maestro

The Italian Wine Maestroprogram is a comprehensive, updated, in-depth & prestigious course developed by Vinitaly International Academy that covers all 20 wine-producing regions of Italy. It is the gateway to the Vinitaly International Ambassadors program.

Tailor-Made Industry Training

We offer customized training for teams, ranging from introductory workshops to advanced masterclasses and mentoring for certifications (such as VIA Ambassador, WSET Level 3, and others).

Our Marketing Services

Brand Ambassador

We represent wineries and wine brands, promoting their products to consumers, trade professionals, and other interested parties. We aim to increase brand awareness and memorability, generate interest in their wines, and ultimately boost sales, expanding their share in the Brazilian market.

Founder

Pablo Soares Fernandez

Vinitaly International Academy Certified Educator

Italian Wine Scholar (IWS) by Wine Scholar Guild

Professional Sommelier

International Wine Judge (5Starwines.it)

WSET Diploma candidate

Certified Project Manager (PMP by PMI)

Our Mission, Values & Vision

Our Mission

Connecting wine enthusiasts and professional trade in Brazil to the uniqueness of Italy by providing educational and immersive experiences showcasing the best Italian wines, producers, and their regions and culture. We also offer expert advice and support to Italian wineries and brands, helping them succeed in the Brazilian market.